Marketing shouldn’t feel like shouting into the void—but for most small businesses, it does.

New platforms pop up overnight, algorithms change without warning, and every “expert” promises a different formula for success. If you’re not sure what’s working, how much to spend, which channels to prioritize, or you honestly don’t know where to start, you’re not alone. In fact, a recent survey found that only 18% of SMBs feel very confident in their marketing effectiveness.

In this session, Emma Brill—founder of Chewingggum Consulting—cuts through the noise with a practical, no-nonsense approach to marketing decision-making. With 15+ years of experience across agencies, startups, and small businesses, Emma will help you figure out what’s actually driving results, what’s quietly wasting time and money, and how to rebuild a marketing strategy you can trust—even with limited resources and bandwidth.

This isn’t a session about chasing trends. It’s about gaining clarity, building confidence, and creating a strategic foundation that supports real business growth.

You’ll learn how to:

Cut through marketing overwhelm and focus on what truly drives business results
Identify which channels make sense for your business—not just what’s popular
Diagnose why “nothing seems to be working” and determine what to prioritize first
Build a simple, realistic marketing framework you can iterate on over time
Make confident decisions without chasing every new tactic, platform, or fad
Come ready to get clear, get grounded, and leave with a strategy you can actually act on.