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CALSCALE:GREGORIAN
BEGIN:VEVENT
DTSTART:20170928T173000Z
DTEND:20170928T190000Z
X-MICROSOFT-CDO-ALLDAYEVENT:FALSE
SUMMARY:Lunch N Learn Branding Your Business
DESCRIPTION:How do some of the strongest local brands seal their dominance in times like these?\n\nThey are competing aggressively when their competitors stopped / limited investing in growth.Now is your brand's chance to grab market share and strengthen your customer base.You may be able to build mind-share for less now than it would have years ago or will cost 2 years from now.\n\n\nBrands are mental associations\, good and bad\, that are triggered by a name or an event. \n\n \n\nSuccessful branding depends on your ability to speak to the customer - in the language of the customer - about what matters to the customer.\n\n \n\nThe goal of branding is simply to be the name that the customer thinks of immediately\, and feels best about\, whenever they - or anyone they know - needs the product or service that you provide.
X-ALT-DESC;FMTTYPE=text/html:<div style="margin: 0px\; font-size: 24px\; line-height: normal\; font-family: Helvetica\; -webkit-text-stroke-width: initial\; -webkit-text-stroke-color: rgb(0\, 0\, 0)\;">\n<div style="margin: 0px\; font-size: 20px\; line-height: normal\; font-family: Helvetica\; -webkit-text-stroke-width: initial\; -webkit-text-stroke-color: rgb(0\, 0\, 0)\;"><span style="font-kerning: none\; font-variant-ligatures: no-common-ligatures"><b>How do some of the strongest local brands seal their dominance </b></span><span style="-webkit-font-kerning: none\; font-variant-ligatures: no-common-ligatures\; color: rgb(39\, 159\, 211)\; -webkit-text-stroke-color: rgb(39\, 159\, 211)\;"><b>in times like these</b></span><span style="font-kerning: none\; font-variant-ligatures: no-common-ligatures"><b>?</b></span><br />\n<span style="-webkit-text-stroke-width: initial\; -webkit-font-kerning: none\; font-variant-ligatures: no-common-ligatures\;"><b>They </b></span><span style="-webkit-text-stroke-width: initial\; -webkit-font-kerning: none\; font-variant-ligatures: no-common-ligatures\; color: rgb(39\, 159\, 211)\; -webkit-text-stroke-color: rgb(39\, 159\, 211)\;"><b>are competing aggressively </b></span><span style="-webkit-text-stroke-width: initial\; -webkit-font-kerning: none\; font-variant-ligatures: no-common-ligatures\;"><b>when their competitors stopped / limited investing in growth.</b></span><span style="-webkit-text-stroke-width: initial\; -webkit-font-kerning: none\; font-variant-ligatures: no-common-ligatures\;"><b>Now is </b></span><span style="-webkit-text-stroke-width: initial\; -webkit-font-kerning: none\; font-variant-ligatures: no-common-ligatures\; color: rgb(39\, 159\, 211)\; -webkit-text-stroke-color: rgb(39\, 159\, 211)\;"><b>your brand&rsquo\;s chance </b></span><span style="-webkit-text-stroke-width: initial\; -webkit-font-kerning: none\; font-variant-ligatures: no-common-ligatures\;"><b>to grab market share and strengthen your customer base.</b></span><span style="-webkit-text-stroke-width: initial\; -webkit-font-kerning: none\; font-variant-ligatures: no-common-ligatures\;"><b>You may be able to </b></span><span style="-webkit-text-stroke-width: initial\; -webkit-font-kerning: none\; font-variant-ligatures: no-common-ligatures\; color: rgb(39\, 159\, 211)\; -webkit-text-stroke-color: rgb(39\, 159\, 211)\;"><b>build mind-share for less now than</b></span><span style="-webkit-text-stroke-width: initial\; -webkit-font-kerning: none\; font-variant-ligatures: no-common-ligatures\;"><b> it would have years ago or will cost 2 years from now.</b></span></div>\n<br />\n<span style="font-kerning: none\; font-variant-ligatures: no-common-ligatures"><b>Brands are mental associations\, good and bad\, that are triggered by a name or an event.&nbsp\;</b></span></div>\n\n<p style="margin: 0px\; font-size: 24px\; line-height: normal\; font-family: Helvetica\; -webkit-text-stroke-width: initial\; -webkit-text-stroke-color: rgb(0\, 0\, 0)\; min-height: 29px\;">&nbsp\;</p>\n\n<div style="margin: 0px\; font-size: 24px\; line-height: normal\; font-family: Helvetica\; -webkit-text-stroke-width: initial\; -webkit-text-stroke-color: rgb(0\, 0\, 0)\;"><span style="font-kerning: none\; font-variant-ligatures: no-common-ligatures"><b>Successful branding depends on your ability to speak to the customer - in the language of the customer - about what matters to the customer.</b></span></div>\n\n<p style="margin: 0px\; font-size: 24px\; line-height: normal\; font-family: Helvetica\; -webkit-text-stroke-width: initial\; -webkit-text-stroke-color: rgb(0\, 0\, 0)\; min-height: 29px\;">&nbsp\;</p>\n\n<div style="margin: 0px\; font-size: 24px\; line-height: normal\; font-family: Helvetica\; -webkit-text-stroke-width: initial\; -webkit-text-stroke-color: rgb(0\, 0\, 0)\;"><span style="font-kerning: none\; font-variant-ligatures: no-common-ligatures"><b>The goal of branding is simply to be the name that the customer thinks of immediately\, and feels best about\, whenever they - or anyone they know - needs the product or service that you provide.&nbsp\;</b></span></div>\n
LOCATION:Loveland Chamber of Commerce 5400 Stone Creek Circle
UID:e.593.14136
SEQUENCE:3
DTSTAMP:20260412T064947Z
URL:https://business.loveland.org/events/details/lunch-n-learn-branding-your-business-14136
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