In just 2 information-packed days, this collaborative, hands-on workshop will show you how to create and send an effective email marketing program that gets the bottom-line results you’re looking for. You’ll learn the 12 fundamentals to developing professional emails that complement your current marketing efforts… support your organization’s goals… and strengthen your customer relationships. We supply the computer and an expert instructor while you work directly in your Constant Contact account — so that you can instantly apply your new knowledge and skills as you learn them!

·                       Use Constant Contact to create, execute, and refine the email marketing communications for a small business, nonprofit, or association

·                       Thrive when learning with peers in a classroom setting, with an expert instructor close at hand.

·                       Strategy: See real-life examples of successful emails, and interact with peers to set your email marketing goals.

·                       List Building: Join hands-on exercises that will show you how to grow your email list, target your emails, and manage your contacts.

·                       Email Design: Learn how you can recognize great-looking email designs, and apply the best ideas so that your emails showcase your business and your brand.

·                       Content: Team with your peers to create engaging email content including articles, coupons, promotions, links, featured content, and winning subject lines.

·                       Results: Get new insights into your open and click-through rates, and learn how to use tracking reports to make each of your emails better than the last.

·                       Networking: Collaborate with other small businesses, nonprofits, and associations, and exchange ideas for improving your email marketing — and your overall business goals.