Everyone talks about marketing and branding, but what do the terms really mean for your business in today's competitive landscape? You need a focused brand message to stand out from the noise and connect with the right people. And a compelling marketing strategy is how you get them to know, like, and trust you; and, hopefully, buy from you. But where do you start? And how do you lay out a strategy for long-term success?
This session will cover:
How to narrow your target focus and find your ideal customer.
How brand clarity can break through the marketing noise and help position your business for success.
Why tactics like SEO and social media should be components of something bigger, better, and more powerful.
The four core benefits of creating a systematized marketing strategy for your business.
Why your content should be crafted to educate, inform, and help your audience.
How to guide the customer journey.
And how to create a marketing action plan you can measure and modify.