Everyone talks about marketing and branding, but what do the terms really mean for your business in today's competitive landscape? You need a focused brand message to stand out from the noise and connect with the right people. And a compelling marketing strategy is how you get them to know, like, and trust you; and, hopefully, buy from you. But where do you start? And how do you lay out a strategy for long-term success?

This session will cover:

• How to narrow your target focus and find your ideal customer.
• How brand clarity can break through the marketing noise and help position your business for success.
• Why tactics like SEO and social media should be components of something bigger, better, and more powerful.
• The four core benefits of creating a systematized marketing strategy for your business.
• Why your content should be crafted to educate, inform, and help your audience.
• How to guide the customer journey.
• And how to create a marketing action plan you can measure and modify.