Your business is not separate from you—it is a reflection of you.

In this thought-provoking session, Mark Weaver, founder of Open Door and nationally recognized culture and leadership consultant, challenges business owners to stop borrowing generic leadership models and start building from the inside out. When you gain clarity on who you are as a leader—your why, your how, and where you’re going—you create a powerful foundation that shapes your culture, brand, and long-term success.

Drawing from decades of experience working with organizations ranging from startups to Fortune 500 clients, Mark explores how personal leadership identity directly influences decision-making, resource allocation, employee engagement, and organizational culture. You’ll learn how defining who you are allows you to confidently say yes to the right opportunities—and just as importantly, opt out of those that don’t align.

This session introduces a practical tool developed by Mark to help participants clarify their leadership identity and values. The tool may be completed as optional pre-work or used afterward as a takeaway exercise, giving attendees a tangible way to apply the concepts beyond the session.

This is an ideal session for founders, executives, and aspiring business owners who want to build authentic brands, strong cultures, and people strategies that deliver uncommon results.

Perfect for Entrepreneurs and founders building intentional businesses
Leaders shaping company culture and employment brand
Professionals seeking clarity and alignment in their leadership approach
Come ready to reflect, define, and lead with intention.